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Since the release of Blackfish the public have been demanding change. Even, Blackfish, itself doesn't use a lot of scientific research, it tells a story. The story of Tilikum. An orca forced to live out his life in misery: alone, afraid, captive. It's hard to see an animal in such evident distress.
Did you know that there is no recorded incident of an orca attack in the wild? There are dozens, if not hundreds of (reported) incidents in captive orcas. This should tell you something about their psychological state.
The way that you get the public to support something, isn't through in-depth studies and research papers (honestly, it's quite a challenge to read some of them). To get the public to support you, you need emotion. You need them to feel anger, or sadness over a topic. Show them as a young orca is ripped away from his mother, Tilikum's ragged skin from attacks, and his dormant form in a pool. This is how the media garners support. You've got to show them something they'll understand, something they'll relate to.
This is their secret. Your welcome.
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